INFORMATION ON THE PROTECTION OF PERSONAL DATA
It attaches great importance to ensuring the security of your personal information that you have transmitted to us, both when using our website and through other means. “Personal Data Protection Law” No. 6698 came into effect. We would like to inform you about the aforementioned legislation and some definitions specified in this legislation:
Personal data: Any information relating to an identified or identifiable natural person,
Processing of Personal Data: Obtaining, recording, storing, preserving, changing, rearranging, disclosing, transferring, taking over, making available personal data by fully or partially automatic or non-automatic means provided that it is a part of any data recording system, all kinds of operations carried out on the data, such as the classification or prevention of its use,
Data processor: The natural or legal person who processes personal data on behalf of the data controller, based on the authority given by the data controller,
Data registration system: The registration system in which personal data is processed and structured according to certain criteria,
Data controller: It refers to the natural or legal person who determines the purposes and means of processing personal data and is responsible for the establishment and management of the data recording system.
Protection of Personal Data and Purpose of Consent and Position of Data Controller of our Company:
Our shopping site has the title of “data controller” within the scope of the Personal Data Protection Law No. 6698 (“Law”) in terms of personal data regarding customers, and to inform customers about the personal data processing activities carried out by our shopping website in accordance with this Law on Protection of Personal Data and Consent, and It is aimed to obtain their explicit consent for the situations specified in article 3 below.
Personal Data to be Processed in accordance with the Explicit Consent of Customers and Purposes of Processing:
In the following cases where the personal data processing conditions in Articles 5/2 and 6/3 of the Law cannot be met, the express consent of the customers is required for the processing of personal data by our Shopping site.
Purpose of Processing Personal Data of Customers:
Personal data belonging to customers are processed within the framework of the personal data processing conditions and purposes set forth in Articles 5 and 6 of the Law below. Personal data of customers;
• To carry out the necessary work by the business units and to carry out the relevant business processes in order to benefit the relevant people from the products and services offered by our shopping site,
• To carry out the necessary work by the relevant business units for the realization of the commercial activities carried out by our shopping site and to carry out the related business processes,
• Planning and execution of commercial and/or business strategies of our shopping site,
• Planning and execution of activities necessary to ensure the legal, technical and commercial-occupational safety of the persons who are in business relationship with our shopping site, and to recommend and promote the products and services offered by us according to the tastes, usage habits and needs of the persons concerned,
• Establishment of possible rights and claims of the related parties
• Giving information to authorized institutions based on legislation
• Creation and tracking of visitor records
• By our branches, call center, affiliates on behalf of our company and our company, or through our websites and social media pages or through all kinds of channels including but not limited to the Consumer Protection Law, the Law on the Regulation of Retail Trade and other legal regulations, to ensure that,
• To provide better service to customers, to provide and offer various advantages, to provide information about sales, marketing, information, promotions, to provide information about campaigns and conditions, to conduct surveys, customer satisfaction research, to speed up your purchases, to receive and deliver your orders,
• Creating campaigns for customers, cross-selling, target audience determination,
• Carrying out activities to increase the user experience by tracking customer movements, developing the operation of the website and mobile application of our shopping site and personalizing it according to customer needs, conducting direct and indirect marketing, personalized marketing and remarketing activities, personalized segmentation, targeting, analysis and Carrying out internal reporting activities, market research,
• Planning and executing the sales and marketing processes of our shopping site’s products and/or services, including for the purposes of planning and executing customer satisfaction activities and planning and executing customer relationship management processes,